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UCL Institute of Brand and Innovation Law (IBIL) Annual Brands Seminar
Assessing confusion in trade mark and passing off cases
on Wednesday 27 February 2013, 6 - 7.30pm
Chaired by The Hon Mr Justice Arnold
This event is accredited with 1.5 CPD hours by the Solicitors Regulation Authority (SRA), Bar Standards Board and is relevant CPD for IPReg.
- Tony Durham, Director of Shopper Insights at Procter and Gamble
- Dr Jane Leighton, Consultant at Nielsen Neurofocus
- Tony Willoughby
- Mark McKenna, Professor of Intellectual Property, Notre Dame Law School
Cruciform Building Foyer
|19:30||Reception in the UCL North Cloisters
Kindly sponsored by the British Brands Group
About this event
Confusion plays a fundamental role in establishing passing off and infringement and registrability in trade mark cases and yet, what is required to show confusion is underexplored. This seminar considers the issue from a legal perspective, in terms of what courts in the UK and the US require of parties in order to show confusion, and through the examination of cutting-edge consumer behavioural science and marketing research.